Italian iGaming market Paves the Way for Sustainable Growth and Innovation

Italy's online gaming market has gained a reputation for balancing stability with innovation and entertainment, attracting long-term investors and sustainable player streams. With an established iGaming market that has been legalised since 2006, Italy is a safe bet for those looking for stable business growth.

Lottomatica, Snitech, Sisal, and SKS365 are some of the established operators in the market that have become household names on the international stage. Their innovative player experiences have paved the way for much of iGaming in Europe, attracting companies such as Push Gaming and Hacksaw Gaming, who have recently expanded their presence in the country through strategic local partnerships with the likes of Sky Betting & Gaming (Sky Bet) and 888.it, respectively.

As numerous countries in Europe struggle with new regulatory developments, Italy remains a stable yet exciting, dynamic market for iGaming. The Italian authorities are currently reviewing the current regulations around operator licenses, with current license holders being given an extension until a final regulation is drafted. These regulatory changes are set to crack down on illegal operators while ensuring that iGaming taxes remain fair for all parties, propelling this dynamic market even further.

Market stability has also given operators and suppliers room to experiment with new iGaming technologies, with Italy forecasted to be one of the first markets to fully embrace metaverse and virtual/augmented reality integration, as well as cryptocurrency payments. Artificial Intelligence has also become a hot topic in Italian iGaming. The power of machine learning to offer tailored player experiences and improve methods for problem gambling identification indicates further sustainable growth in this market for years to come.

In light of the market's rapid growth and development, iGaming operators, providers, and investors need to stay up-to-date with the latest trends and innovations entering the market. The Online Casino Summit 2023 caters to those looking to enter and expand in Italy, providing cutting-edge insights into regulatory developments from the likes of Giulio Coraggio, Valérie Peano, and Stefano Sbordoni.

The event will also feature Dustin Plantholt, the Count of Monte Crypto, who will guide Daniele Tagliarini and Prof. Konstantina Papathanasiou in discussing the feasibility of crypto payments in the market, as well as the regulatory considerations that operators should keep in mind. Emmanuele Canianelli and Liam Mulvaney will talk about the importance of balancing retail and online offerings to capture more value in the market, while Sophie Platts and Marko Jakovetic will share strategies for responsible gaming that drive business growth. Maja Jovančević will lead a panel on successful SEO strategies for the local market, among other international experts who will provide the latest insights into Italy for those looking to succeed in the market.

The exhibition featuring the latest product offerings in Italy and Europe will allow attendees to network and sign deals for business growth in the region. This is the perfect opportunity to meet innovators in the region to ensure your platform offers an experience that appeals to the local audience.