ICE opens to thousands of international gaming buyers and thought leaders

The 2024 edition of ICE – the last to take place in London prior to its relocation to Barcelona in 2025 opened today (6th February) at ExCeL.ICE and sister show iGB Affiliate signed off in style with a record total of 811 exhibitors occupying the entirety of ExCeL.

Gaming professionals from throughout the world were gathering at ExCeL for what Clarion Gaming Managing Director Stuart Hunter described as being an ‘extremely poignant occasion’. He said: “ICE 2024 offers an unparalleled array of ideas, opportunities, product exclusives, education and experiences.”

Referencing the ICE MORE creative campaign he added: “MORE is a pledge to the entire industry to deliver in a way that only ICE can and that’s by connecting the entire gaming community of suppliers, operators, legislators and regulators.

“This week our collective focus is on delivering exceptional editions of ICE and sister show iGB Affiliate and saying a huge thankyou to ExCeL London for hosting our events so professionally and for being such an important part of their success.”