Events
Former gambling minister the Rt Hon Stuart Andrew Mp to speak at Bacta’s annual convention
08 November 2024
iGX arrives in April: the first summit dedicated to iGaming customer experience
19 March 2024 - 12:00
A forum tailor-made for executives, digital marketing, acquisition and retention managers. The first edition of iGX will be held from 18 to 19 April at the President Wilson hotel in Geneva, Switzerland.
Written by Redazione
In a dynamic move to reshape digital customer engagement in the iGaming sector, iGX,a brand-new forum tailored for C-suite, heads of digital marketing, acquisition and retention, launches its highly anticipated first edition in Spring 2024.
Built by and for the iGaming community through 150+ research interviews with operators and vendors, iGX brings a much-needed platform for industry leaders to focus on practical advice and exchange ideas on providing top entertainment experiences. iGXis already set to feature an excellent faculty of 60+ senior level speakers with unparalleled focus on operator challenges.
Key Agenda Highlights
Tailoring iGaming Experiences: Unlock the true potential of player segmentation to craft super-charged personalisation in your player acquisition and retention campaigns. Explore strategies for multi-channel customisation that allows effective cross-selling and moves with the evolving customer. Retain and attract gaming enthusiasts with tailored experiences on all devices.
Capture Multi-Generation and Localisation Player Segments: Build an intuitive player strategy that refocuses on proving a meaningful player experience. Learn how to utilise the latest psychographic data, AI, ML, digital tools and more, while still maintaining retention metrics for even the most varied generational and geographic groups.
Harmonise Acquisition, Retention and Growth: Solve acquisition conundrums to achieve healthy, compliant traffic reaching the right players, penetrating via the most effective channels. Convert free-to-play and new players into long-term players. Raise your retention metrics with an entertainment-first approach.
Responsible Gambling at the Core of Every Role: Stay ahead of the ever-changing country-by-country regulatory landscape, without a compliance team hiring spree. Reach above Rg standards in every role and integrate the tools that will meet the ultimate standard – putting consumers and entertainment first, whatever the weather.