Responsibility and compliance, main ways to expansion

“We want to become the favourite supplier of the global iGaming industry and all our efforts are aimed at achieving this.” These are the words of Christoffer Melldén, Content Commercial Director at Bragg Gaming Group, who in view of Sbc Lisbon describes the ways in which the company continues to expand.

“Content and technology developed and operated by Bragg Gaming are certified, licensed and compliant in over 25 regulated markets worldwide. From a strategic point of view, we have always approached a diversified range of markets. Our expansion is based on the strength of our strong offer, which is compliant with the regulations in force in many countries and which allows our partner operators to address players in a responsible and compliant way, reporting to all authorities where required. We have established partnerships with many of the largest suppliers and operators globally and we continue to sign new partnerships every day.”

In view of Sbc Lisbon, Melldén continues, “Bragg’s primary focus is to release the remaining games on our 2024 roadmap. We’re significantly stepping up our production efforts during the second half of the year, so operators and players can look forward to many new game titles which they can enjoy. Among our slate of forthcoming releases are Vegas Royale by Atomic Slot Lab, Golden Gal’s by Indigo Magic, Crystal Ball Multi Symbols by Gamomat and Mighty Wins by Winfast, but there will also be a big focus on Flash Jackpots, a novelty available for our partners via the Fuze marketing and player engagement toolset. It includes things like a tracking roadmap of completed activities and quests, as well as the more complex items, like the BIG Ticket bonanza, which is a raffle type competition rewarding players with potentially winning scratch tickets randomly during their gameplay.”

The commercial director also takes stock of the first eight months of 2024: “We aimed to deliver value to our shareholders, while continuing to grow our business, and we continue to be the preferred iCasino content provider for our customers. We aim to strengthen our strong positions in markets such as the Netherlands and Switzerland, as well as increase our market share in other important online gaming jurisdictions, including those in the Us and Canadian markets, as well as the largest European markets such as Uk, Italy and Sweden. Our goals for the coming months are the same: to continue to grow our business in international markets and diversify our content and technology offer, so we can satisfy our operator partners”.