Sports betting, Altenar signs major partnership agreement with Flows

Altenar, the leading sportsbook and iGaming software supplier, has signed a comprehensive partnership with Flows for the provision of its no-code integration & automation platform.

The partnership will enable Altenar to build features and applications without code and increase innovation via Flows innovative automation technology.

Flows supports businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool. With Flows' no-code approach, providers can effortlessly connect different data sources. The integration will ensure that Altenar’s operational processes will become more efficient, reduce manual work, and eliminate information silos.

By harnessing the power of Flows, Altenar can effortlessly create new features, automate personalised campaigns, promotions, and betting options, all without being hindered by complex technical procedures.

Thanks to the deal, Altenar will have the flexibility to innovate and respond to changing trends without the need for extensive technical knowledge or resources. Its seamless and intuitive platform will also empower to drive innovation, engage customers with tailored experiences, and maintain a competitive edge in the sports betting industry.

Commenting on the deal, Domenico Mazzola, Director of Sales at Flows, said: “We're delighted to announce our partnership with Altenar, a prominent leader in sportsbook software provision. It's an honour and true testament to what we are building here at Flows to see an industry leader recognise the importance and the benefits that Flows, no-code automation can bring to the industry. We look forward to building a long-term relationship with Altenar.”

Charlie Williams, Commercial Director at Altenar, added: “We are excited to launch our strategic partnership with Flows, who sit at the forefront of integration and real-time automation. Player experience and sending the right sporting bets, to the right players, at the right time is critical for our clients’ success. This partnership with Flows enables us to further extend the power of our award-winning sportsbook solution and deliver even more value, faster to our clients and their users. We look forward to a fruitful, long-lasting relationship with Flows.”